roughpineapple

1 kg · GST-free · checked 24 Oct 2026

Pink Lady apples.

Shelf price $4.90 at Woolworths (1 kg punnet. End of September 2026, Queensland postcode), 30 Sept 2026.

Where $4.90 goes

The farmer or growernot published
Hort Innovation's farm-gate value for apples covers fruit sent to juicing and processing as well as fresh apples, and isn't split by variety, so it isn't a price for Pink Lady apples. No public source gives a current Pink Lady grower price.
Processing and packingnot published
Packing, grading and cold storage is done by growers or packhouses, and nobody publishes what it costs per kilo.
Freight and wholesalenot published
Hort Innovation publishes a wholesale value for all fresh apples, but there is no fresh-apple grower price to subtract from it, so the freight-and-wholesale share can't be separated out.
Left for the supermarket, plus the farmer or grower and processing and packing and freight and wholesale$4.90 · 100%
What's left once the published stages are paid. It isn't all profit: it also pays the supermarket's wages, rent, power and its own freight to stores, and the stages nobody publishes. Across the whole business, Woolworths kept $5.50 and Coles $5.70 of every $100 as profit before interest and tax in FY26.

Worth knowing

  • Hort Innovation's figures put fresh apples (all varieties) at about $3.66 to $3.73 a kilo leaving the wholesale market (2024/25 and 2023/24 year averages). That covers the grower, packing, storage and freight together and can't be split, so none of it is counted as a stage here.
  • The same 1 kg Pink Lady punnet was recorded at anywhere from $4.90 to $8.90 at the two big chains during 2026 (Savings.com.au, which leaves out temporary specials), so the shelf price moves around month to month.
  • ABARES' Melbourne wholesale series for Royal Gala apples ran from about 20% below to just over 50% above its January 2024 level over 2024 to 2026.

Shelf prices we have

  • Coles · 1 kg punnet. End of September 2026, Queensland postcode$7.50 · 30 Sept 2026 · source
  • Woolworths · 1 kg punnet. End of September 2026, Queensland postcode$4.90 · 30 Sept 2026 · source

Paid something different? Add your price.

Sources

  1. Hort Innovation: Australian Horticulture Statistics Handbook 2024/25: Fruit (Apple, Fresh Apple Statistics – Five Year Comparison) · read 24 Oct 2026
  2. Savings.com.au: Grocery price index, 30 Sept 2026 (a report of it) · read 24 Oct 2026
  3. ABARES, Department of Agriculture, Fisheries and Forestry: Australian horticulture prices (weekly commodity price update), 22 Oct 2026 · read 24 Oct 2026

Think a figure's wrong? Email hello@roughpineapple.com with the source and we'll check it. How the estimate works.